16 June 2023 - 12:00

Palermo FC and Sibeg Coca-Cola: new sponsorship for next season

Palermo FC and Sibeg Coca-Cola: new sponsorship for next season

Palermo FC and Sibeg Coca-Cola together for the 2023-2024 sports season. A new prestigious partnership will bring the well-known brand alongside the rosanero club, thanks to the sponsorship agreement with Sibeg, the leading company in the productive and economic panorama of Sicily, which has been since 1960 producing, developing and distributing  in Sicily all products branded  by The Coca-Cola Company.

The partnership initiative between the Sicilian giant and Palermo will involve the Coca-Cola and Powerade brands and will be developed in various ways, particularly regarding the sphere of visibility and experience at the stadium.

«We are particularly pleased to announce this new collaboration with Palermo FC - said the managing director of Sibeg Luca Busi - our company has always been close to the values of sport: our products unite people in the sign of sharing and fun. It is a source of pride for us to start this partnership with one of the most prestigious and oldest football clubs in our country. Our hope is to support the Palermo club, accompanying it in its climb to the top flight".

"Coca-Cola is one of the most famous brands in the world and has been accompanying entire generations of fans for decades, experiencing all the emotions of sport with them," said Giovanni Gardini, CEO of Palermo FC. "For this reason we are very proud that, thanks to an excellence of Sicilian entrepreneurship such as Sibeg, Palermo can count on this collaboration, which accompanies the club in its growth path towards ever greater results".

Sibeg in Sicily is synonymous with Coca-Cola. The company has been producing, bottling and distributing all The Coca-Cola Company brand products since 1960. Thanks to its strong internal organizational structure, with around 350 employees, from the Catania plant every day from 30 trucks (low season) to 100 trucks (high season) leave, with products that are delivered (directly or through distributors) to around 14,000 points of sale of the whole island. Sibeg, with a market share in the Modern Trade (GDO) channel of approximately 54.1%, is one of the main players in the development and innovation of the Sicilian economy.

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