3 July 2023 - 12:30

Puma and Palermo FC together again


Puma and Palermo FC together again

PUMA and Palermo Football Club announce the signing of a multi-year partnership that will unite the Global Sports Brand and the Rosanero Club again after ten years, starting July 2023.

PUMA will be the Global Technical Partner of the Club's men's, women's and youth teams and the signing of this new agreement makes Palermo the seventh team in the City Football Group to wear PUMA after Manchester City FC, Montevideo City Torque, Mumbai City FC, Melbourne City FC, Sichuan Jiuniu FC and Girona FC.

Palermo Football Club joins PUMA's growing portfolio of Football Club partners, which is already extensively active in Italian football through partnerships with AC Milan and US Sassuolo as well as the Lega di Serie A.

Javier Ortega, General Manager of PUMA SE, said: "We are delighted to sign this partnership with one of the oldest clubs in Italy, which, in addition to prestige and a historical legacy of more than one hundred years, shares courage, innovation and ambition with PUMA. The values of this partnership will lead to a change in the game beyond the pitch, opening new horizons to promote the club both locally and internationally, supporting it in its vision for the future."

Giovanni Gardini, CEO of Palermo FC, said: "The partnership with a world-class player like PUMA is an important step in Palermo's evolution path, also and above all with a view to the internationalization of its identity. The values of the Global Sports Brand, which makes the claim 'FOREVER. FASTER' its manifesto, perfectly reflect the ambitions of our club, which also thanks to this partnership accelerates its race towards its goals".

Players will start wearing PUMA collections from the team meeting before the pre-season camp.

To celebrate the new partnership, Palermo is hosting a delegation of high-level PUMA executives from their global headquarters in Germany, with the aim of developing strategies to ensure the partnership delivers best-in-class for fans and players alike. 


PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. https://about.puma.com/ 

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