For this special colorway, the Palermo sneaker comes in the pink and black colors of the team, embellished with refined finishes such as the laces with the Italian flag and the rosanero club crest imprinted on the heel. The Palermo native and striker of the Palermo FC women’s team Alessandra Impellitteri is the face of the new campaign, immortalized in the Club’s home, the historic Renzo Barbera Stadium.
The timeless Palermo low-top retains the signature original design with the signature tag with gold lettering on the pink upper, a retro T-toe construction and the classic gum sole.
The new Palermo x Palermo F.C. collaboration honors the heritage and popularity of PUMA Palermo in the stands of 1980s football culture.
Impellitteri joins Jack Grealish and Dua Lipa, who wore the PUMA Palermo for the first and second installments of the Forever Palermo campaign earlier this year.
The PUMA x Palermo FC Palermo is available from 2nd December on PUMA.com, in PUMA flagship stores and at selected PUMA retailers. But also on the Palermo FC digital store and in the rosanero corner in Rinascente Palermo.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward, creating fast products for the world’s fastest athletes. PUMA offers performance and sports lifestyle-inspired products in categories such as football, running and training, basketball, golf and motorsports. It collaborates with renowned designers and brands to bring sporting influences into street culture and fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs approximately 20,000 people worldwide and is headquartered in Herzogenaurach, Germany.