A "virtual multi-sport club". That is, a virtuous circuit between palermitan sports clubs which create synergy, in order to promote the belonging to their own land the best way they can, and sharing one brand with the same colors: pink and black. The project, launched by the President of Palermo F.C. Dario Mirri at the Eagles Palace with Mayor Leoluca Orlando just a few days before the first lockdown in 2020, had to be set on pause due to sanitary restrictions. But now it can restart, and it does with the inclusion of ten sports clubs and associations operating in the palermitan land for years, which, as of today, they will gradually renew their own identity to become their on discipline's "Palermo".
Futsal, Cricket, American Football, Rhythmic Gymnastics, Handball, Women's Rugby, Chess, Softair, Subbuteo, and Women's Volleyball: each of these sports will have their own Palermo, with the eagles logoand the colors pink and black, like one big family.
ASD Palermo Calcio a5, Accademia di Alta Formazione Sportiva S.S.D.R.L., Subbuteo Club Palermo A.S.D., A.S.D. Mondello Volley, A.S.D. Palermo American Football, A.S.D. Centro Scacchi Palermo, Iron Ladies Rugby Palermo A.S.D., A.S.D. Istituto Comprensivo Giovanni Falcone Cricket, Black Hands A.S.D., A.S.D Cus Palermo: each of these sports clubs, which have joined the Virtual Multi-Sports Club first, continues with their own organizational strucutre, autonomy, and identity. But now all of them will have the opportunity to share Palermo's identity brand project, enjoying the biggest football appeal for the general audience.
In this case, Palermo F.C. will put at the disposal their own brand, their own colors, and a vast line of merchandising, which will be shared with the joined clubs, one for each discipline. To the individual clubs and associations, instead, the honor and responibility of representing not only an entrepreneurial team, but also an entire territory, in an exclusive way in their own discipline.
The project comes to life especially in the eyes of an integrated communication, to continue spreading the knowledge and sports culture, as well as the bond with the palermitan territory. All of this in order to get football fans closer to other sports, even those commonly considered "niche", thanks also to the sharing of joined content and initiatives through communication channels from Palermo F.C.
This way, sportsmen and sportswomen from each discipline will be guests in other sports competitions from time to time, while Palermo players will be able to visit the training sessions and matches from the other joined clubs.
The news and updates of all the joining teams will be communicated through a new Instagram account (@polisportivapalermo), created ad hoc and available for all the project's interlocutors.
This is only the beginning of the project, which remains open to all sports clubs in the land, for the disciplines which are still not represented. You can send a joining request to firstname.lastname@example.org.