Serie BKT Stands Alongside Milano Cortina 2026. Lega Serie B is activating across all its areas to provide strong and tangible support for the upcoming Milano Cortina 2026 Winter Olympic and Paralympic Games. All Serie BKT Clubs and Sporting Communities will stand alongside a historic event that will place Italy at the center of the world. This is the essence of the collaboration which, starting from the next matchday (Round 22) and running until exactly one week before the Opening Ceremony of Milano Cortina 2026, will be visible in stadiums and across all LNPB communication channels.
“The Olympic and Paralympic Games represent an extraordinary opportunity for the country,” said Lega Serie B President Paolo Bedin, “and they spread universal sporting values such as inclusion, fairness, sacrifice, and respect. These are values that also unite our league and our movement. On behalf of our Clubs as well, I would like to express our pride and enthusiasm in contributing so that sport can work as a unified system on the occasion of such an extraordinary event as the Olympic Games.”
The Serie BKT championship will continue to actively promote Milano Cortina 2026 in the following weeks as well, in parallel with the Olympic Games schedule (6–22 February) and the Paralympic Games (6–15 March), through a number of initiatives.
Next weekend, the Druso Stadium in Bolzano and the Penzo Stadium in Venice, due to their proximity to the Games’ venues, will open their doors during the Serie BKT matches against Catanzaro and Carrarese to the Olympic and Paralympic torches, which will be displayed to the public by the official mascots and torchbearers. In all other stadiums, dedicated videos will be shown on the giant screens, accompanied by graphic animations on the LED pitch-side boards.
Dedicated content related to the Milano Cortina 2026 Games will be published across all digital accounts of the League and its 20 Clubs.
All live productions of the Serie BKT championship will feature dedicated Olympic and Paralympic graphics, both on LaB Channel (the platform distributed on Amazon Prime Video and OneFootball TV) and on DAZN, the official broadcast licensee.