Brooks Brothers and Palermo FC have announced a multi-year partnership starting from the 2026/2027 football season. The agreement brings together two organisations united by a strong heritage and a distinctive sense of belonging, creating a dialogue between fashion and football, two worlds that are becoming increasingly connected in terms of culture and lifestyle.
With more than two centuries of history, Brooks Brothers brings its stylistic heritage to the Rosanero world, reinterpreting the codes of American elegance through the colours and symbols of Palermo FC.
The project also celebrates the Club’s deep connection with its city and a community of supporters that extends far beyond geographical boundaries. Pink and black, the team’s instantly recognisable colours, thus become elements of a new stylistic language.
The partnership takes shape through an exclusive wardrobe featuring two bespoke collections: the first dedicated to the Club’s management, expressing formal, tailored elegance; the second designed for the players as a limited edition inspired by American collegiate style.
For the Club’s management, Brooks Brothers has developed a refined and versatile wardrobe built around some of the most iconic pieces from its heritage: a navy blue suit with a gold-buttoned jacket, the iconic Oxford button-down shirt in white for men and pink for women, a blue waistcoat, a roll-neck jumper, a reverse-striped regimental tie and a parka.
The selection emphasises understated elegance and attention to detail, subtly incorporating references to Palermo FC. Distinctive features include a rose-tinted gold button bearing the Club’s logo, an American regimental tie with pink stripes and an embroidered Golden Fleece, the symbol of Brooks Brothers, reinterpreted in the Rosanero colours. The result is a formal yet relaxed elegance, designed to accompany the Club’s management both on official occasions and in everyday life.
For the players, Brooks Brothers has created a limited-edition collection with a distinctive collegiate character, inspired by the world of American colleges and the brand’s sportswear heritage.
The wardrobe includes a varsity bomber jacket, a ribbed V-neck jumper, an Oxford button-down shirt, polo shirts, T-shirts, jogging-style trousers and a baseball cap. Comfort and functionality are combined with a colour palette that brings together pink and black with white, cream and navy blue accents.
Among the standout pieces is the black varsity bomber jacket, crafted from Melton fabric with faux-leather sleeves, featuring a large pink letter P on the chest and the word “Palermo” in cursive lettering across the back. The cream-coloured tennis jumper evokes traditional collegiate knitwear with pink and navy-black trims, while the pink polo shirt with black details and the Oxford shirts complete a sophisticated yet relaxed sportswear collection. Further personalised details include dedicated labels and the words “Io che amo solo te” (“You are the only one I love”), a tribute to the passion of Palermo supporters.
The project will also be available to the public. From 9 November, two pieces from the Brooks Brothers x Palermo FC Limited Edition collection – a scarf and a limited-edition T-shirt – will be available to purchase online as an exclusive preview. The entire collection will then go on sale from 30 November. This will give supporters and fashion enthusiasts the opportunity to wear selected pieces originally created for the Club, combining Brooks Brothers’ signature style with the Rosanero colours and symbols.
The two collections reflect complementary aspects of the Brooks Brothers universe, featuring distinctive and versatile garments suitable for occasions beyond official Club activities. The collaboration therefore expands the brand’s dialogue with the world of sport and new communities, while keeping its stylistic heritage at the heart of the project.
Further strengthening the connection with the local area is the announcement that Brooks Brothers will be distributed exclusively in Palermo through Dell’Oglio, a historic retailer established in the city in 1890. This agreement complements the international scope of the project with a significant presence in the Sicilian capital.
“Football, like style, has the power to bring people together, create connections and transform an individual passion into a collective identity. This is precisely the spirit that unites Brooks Brothers and Palermo. We are proud to partner with a Club and a fanbase that have made their identity an instantly recognisable symbol, starting with a colour, pink, that makes them unique in the world of football. Through this collaboration, we want to celebrate a sense of belonging that extends beyond the pitch, interpreting it through our style and heritage,” said Mauro Messina, European Marketing Director of Brooks Brothers.
“We are proud to embark on this partnership with Brooks Brothers, a historic brand that has built a distinctive identity and a reputation recognised around the world. The brand’s decision to return to investing in Italian football, and to do so alongside Palermo, is particularly significant, as it reflects the growing international standing the Club is establishing for itself. This agreement forms part of the positioning strategy we have pursued in recent years and represents another opportunity to strengthen relationships with globally prestigious organisations. Our aim is to continue building partnerships that align with the values of the Palermo brand, maintaining strong ties with our local community while also looking towards new opportunities beyond national borders,” said Giorgio Brambilla, Commercial Director of Palermo FC.
Founded in New York in 1818, Brooks Brothers is America’s oldest clothing brand and an internationally recognised name in classic style. For more than two centuries, it has interpreted the evolution of the contemporary wardrobe through a balance of heritage, quality and innovation. Deeply rooted in Ivy League culture and the values that have shaped the identity of American style, the brand continues to develop projects, collections and experiences that connect tradition with contemporary life. With its European headquarters in Milan, Brooks Brothers reaffirms the city’s role as the starting point for a new international vision for the brand.