Palermo FC is pleased to announce a new partnership with Sibeg, the Sicilian company that has produced and distributed all The Coca-Cola Company branded products in Sicily since 1960.
For the 2026/27 season, the partnership will involve the Coca-Cola and Powerade brands, which will become the rosanero Club’s Official Soft Drink Partner and Official Sports Drink Partner respectively.
As part of the agreement, the company will benefit from product placement during the Club’s press conferences and will gain visibility through pitchside LED advertising and pre- and post-match interview backdrops at all Palermo FC home fixtures during the Serie B season. Sibeg customers will also have access to a range of exclusive experiences designed to create a direct connection with the rosanero Club.
“Being alongside Palermo FC gives Sibeg another opportunity to strengthen its bond with Sicily and its communities. We are a company with deep roots on the island and we believe in partnerships that can create genuine connections. Football is one of the most powerful expressions of participation and belonging, and Palermo represents an extraordinarily large and passionate community. We want to support the Club throughout this new season and share the emotions of this journey with the fans, in the hope that it will bring great satisfaction,” said Luca Busi, Chief Executive Officer of Sibeg Coca-Cola.
“Coca-Cola is one of the world’s most renowned brands and has been part of the sporting experience for generations of fans, sharing with them all the emotions that sport can offer. At the same time, Powerade is a leading name in the world of sport, supporting athletes as they strive to achieve their goals. We are therefore delighted to welcome Sibeg back among our partners. As one of Sicily’s leading businesses, Sibeg has already worked with us in the past and shares with the Club values such as a sense of belonging and a strong connection with the local community,” said Giovanni Gardini, Chief Executive Officer of Palermo FC.